PPG Industries is an American Fortune 500 company and global supplier of paints, coatings, and specialty materials with over $15 billion in annual revenue.
PPG Industries needed to quickly and effectively launch and manage a salesforce to win market share in the light industrial marketplace.
Sales Focus developed a marketing message, created an ideal client profile, set up an organizational structure, and launched a focused team of sales professionals. SFI developed all compensation plans and quota assignments and recruited, trained, and managed 36 sales agents across the United States.
SFI’s sales teams in PPG’s targeted markets grew revenue from $1 million to more than $23 million in three years.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance