Sales Focus Outsourcing
Sales Focus is the global leader in delivering end-to-end sales solutions for clients of any size, in any industry.
Our President and CEO, Tony Horwath, founded Sales Focus Inc. (SFI) in 1998, pioneering the Sales Outsourcing industry. His initial goal was to assist emerging information technology companies in launching their products, entering new markets, and reaching their sales revenue goals. During this exciting time, Tony fine-tuned and trademarked his S.O.L.D. Methodology. He quickly learned his repeatable process could be customized for virtually all businesses across all industries to help them grow their revenue, acquire new clients, and reach their sales goals. More than 28 years later, SFI has worked with nearly 2,000 businesses from start-ups to Fortune 500 companies in just about every business sector, hired and managed more than 12,000 sales professionals, and grown to two offices with partners strategically placed across the globe.
SFI provides outside and inside sales solutions tailored to meet the needs of businesses of every size and in every industry. We recruit, hire, train, and manage sales teams across all business sectors anywhere in the world in 45 days or less. Whether you need just one inside sales agent to set up appointments for your current sales team or you need us to build a sales department from scratch, we’re the sales outsourcing partner you’ve been searching for. Whether you offer tangible products or intangible services, our process-driven approach allows us to cut your cost of acquisition to boost your business’s profitability. We help your company:
Explore Our Sales Services
We help companies achieve sustainable growth by aligning strategy and execution through a proven, results-driven process.
Our belief that accountability on a personal and business level will grow individuals, as well as companies alike, is part of our corporate culture. In order to maintain such a strong corporate culture with our teams across the United States, the executive team must lead and motivate from the top to the bottom. Getting an entire organization to stay accountable on a personal and business level requires strong and effective leadership.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Founder & CEO
Details
Tony Horwath Founder & CEO
Tony Horwath is the Founder, President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998.
SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue for our clients. Tony has held executive sales and management positions for over 25 years, and is an expert in building Intelligent Sales Solutions with a focus process improvement and performance across multiple industries in the US and abroad. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500, and privately held companies.
Tony has extensive knowledge regarding the process of developing sales & marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.
He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from “commodity” sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.
Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients’ budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of success sales teams.
Director of Finance
Roxy Butiuc Director of Finance
Roxy Butiuc, Finance Manager has been with Sales Focus since 2014. Roxy plays an integral role in ensuring client operations are managed to budget and in accordance with program requirements. Roxy is responsible for providing financial services in order to ensure effective, efficient and accurate financial operations; from performing day to day processing of financial transactions, to managing the accounts receivable and payable, preparing, verifying and processing invoices. Roxy has over five years of experience in finance and for the past eight years has worked in different facets of Business Operations including finance, sales, marketing and payroll.
Roxy grew up in Romania where she developed a love for travel from a very young age. She enjoys visiting her family overseas and exploring new places.
Director of Sales & Marketing
Zach Horwath Director of Sales & Marketing
Zach Horwath joined Sales Focus in the fall of 2021 after completing his law degree from Charleston School of Law. He started as a Business Development Manager and quickly proved himself as an amazing salesman closing several large programs during his short time in that position. As Director of Sales and Marketing, he brings innovative ideas and an incredible work ethic to this vital role.
Zach is from Maryland and graduated from the University of North Carolina Wilmington with a degree in business. He moved to Charleston after college to take a job as a pharmaceutical sales representative. Today, he enjoys golfing and spending time with his dog, Dexter.
Director of Client Success
Jamie Doyle Director of Client Success
Jamie Doyle has more than 25 years of experience in business development for companies of all sizes. He joined Sales Focus in the fall of 2021 as a Business Development Manager, becoming an expert in our processes and bringing in big sales programs for SFI. Two years later, he was promoted to Inside Sales Manager for our Sales Center in North Charleston, South Carolina, managing an inside sales team of 20+ agents. After being in that role for about a year, Jamie transitioned into a new role, Director of Client Success. He now manages our Program Managers and oversees all programs to ensure customer satisfaction.
Jamie works to help our clients achieve their business goals by developing a plan to address their needs, implementing that plan, managing the client’s sales agents and KPIs, and from there, making any corrections as needed. Jamie believes that when a business makes an investment in a solution, it’s important to make sure everything is done correctly with constant communication between himself and the client. He truly believes communication is the key to a successful partnership.
Jamie is originally from New Hampshire and moved to Charleston, South Carolina in 2018. On his days off, you can find him on the golf course or enjoying a drink with his wife.
Director of SFI Asia
Ron Mercado Director of SFI Asia
Ron Mercado joined Sales Focus in January 2019 and has served several different sales and operational roles. He brings over 25 years of experience within the healthcare industry ranging from start-ups to Fortune 1000 companies with a variety of roles in sales, marketing, management, and business development. He has launched more than 10 products and has been involved with more than four start-ups, two of which were acquired.
Prior to joining SFI, Ron assisted companies bring their products to market, navigating the regulatory process and post-launch initiatives.
Human Resources Manager
Taylor DiBoni Human Resources Manager
Taylor joined Sales Focus at the beginning of 2025 and leads strategic initiatives aimed at enhancing the overall employee experience and supporting the company’s continued growth and expansion. She focuses on building and refining HR processes to ensure they are scalable, efficient, and aligned with business objectives. A key part of her role includes working closely with company leadership to cultivate a strong, people-centered culture by identifying opportunities for employee growth, supporting leadership development, fostering internal mobility, and aligning talent strategies with the company’s values and long-term vision. Taylor also leads initiatives to strengthen employee engagement, support organizational change, and drive ongoing talent development—while serving as a trusted partner to both employees and managers. Her passion for helping individuals thrive in their careers, combined with her commitment to creating inclusive and supportive work environments, closely aligns with the mission and values of Sales Focus.
She brings over five years of progressive Human Resources experience in various sectors. Born in Las Vegas but raised all across the country, Taylor’s diverse upbringing played a key role in shaping her deep appreciation for culture, connection, and people. Constantly adapting to new environments and communities, sparked her curiosity about how people thrive in different settings and fueled her commitment to building workplaces where everyone feels supported and empowered.
Marketing Manager
Angelica Iglesias Marketing Manager
Angelica Iglesias joined Sales Focus in June 2022 to take over our marketing efforts across social media, SEO, lead generation, recruiting, and more. Starting her career in journalism, Angelica honed her communication skills and learned several complex software programs. She then transitioned into marketing, focusing on content creation and SEO. From website management and graphic design to PR and campaign management, Angelica plays a key role in ensuring Sales Focus is top of mind when companies are looking to outsource their sales.
Angelica grew up in Orangeburg, South Carolina, and graduated from the University of South Carolina in 2019. She now lives in Charleston with her wife and two dogs. She enjoys being outside, going to concerts, and spending time by the water.
Senior Business Development Manager
Erik Nance Senior Business Development Manager
Erik Nance joined us in January of 2023 and brings decades of sales and business experience with him. He spent most of his career in radio and television advertising and was most recently the branch manager of a mortgage company in Charleston, South Carolina.
Erik is from Detroit, Michigan and moved to Charleston more than a decade ago where he lives with his wife, Rose, and their Jack Russell/Beagle mix, Darby. He is a lover of all things food and wine (which is why he loves Charleston) and is also a travel enthusiast.
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