TXU Energy provides electricity and energy-related services to residential customers and businesses of all sizes in Texas and across the United States.
Due to the deregulation of energy products in the United States, TXU wanted to quickly secure contracts with medium-sized businesses in the Texas market ranging in size from 60kw to 2,000kw.
In less than 30 days, Sales Focus developed a sales and marketing plan, implemented processes, and then launched a focused team of sales professionals. Our goal was to develop an aggressive sales strategy, implement it according to plan, and establish a strong TXU presence in the desired markets.
The direct sales channel Sales Focus developed for TXU has become the most successful sales team for the acquisition of small to medium-sized businesses in the Texas market. SFI seamlessly represented the TXU brand and was instrumental in establishing TXU as a viable provider of energy solutions to the designated markets.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance