Business To Business Sales Outsourcing

Sales outsourcing has been around for some time. Sales Focus Inc., a pioneer in sales outsourcing, has been around since 1997 and has helped small and big companies achieve their sales goals. You may be thinking now, “would sales outsourcing work for a Business-to-Business (B2B) company?” The answer to that is a resounding “yes!”

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What is B2B sales outsourcing?

Outsourcing sales involve hiring a third party to handle your sales resources. This includes recruiting, training, payroll, insurance, incentives, equipment, and employee management of a sales team. When you outsource sales, your sales outsourcing provider handles all these things and guides you through developing a sales strategy.

The practice of sales outsourcing is more common among Business-to-Consumer (B2C) companies. But Business-to-Business sales outsourcing is not that different from B2C sales outsourcing. The only difference between the two is the target market and how the sales team approaches the said market.

With Sales Focus Inc., the outsourcing process starts with studying your company’s current standing, needs, and goals. This is followed by the organization stage, where our sales experts work with you to develop a sales plan. SFI also starts the recruitment and training process. Once the sales plan and your dedicated sales team are set, we launch the sales campaign and implement the sales plan. Finally, you enter the directing phase, where the team uses the data gathered to evaluate the campaign’s effectiveness and make the necessary adjustments. Sales outsourcing is an excellent tool for B2B companies to achieve their sales goals without wasting large sums on a sales campaign.

B2B Sales Solutions: How to Choose Your Partner

The decision to outsource the B2B sales process is not one which should be entered into lightly, as it requires a very close and long-term partnership. So, it is crucial to choose the right service provider.

While service cost is important, especially for startups, it should not be the sole consideration. Companies may need to research the service provider and evaluate its industry experience. Doing so will minimize the risks and may help yield great results.

Here are some of the things you have to consider:

  • Company Goals

The first thing a company has to do is to determine what it wants to accomplish. Set expectations and goals. This way, you can better weigh your options. It would also help to keep realistic goals.

  • Service Provider’s Experience

A service provider’s track record can tell you if it fits your company perfectly. Find out if they have projects with similar needs and circumstances as your company. You can also check out reviews from previous and current clients to know how they work.

  • Necessary Tools and Systems

Outsourcing b2b sales is a way for companies to reduce expenses. When you outsource your sales team, you do not have to set up a system in place, prepare infrastructure, and invest in tools and systems. However, these are necessary to execute your company’s sales strategy. Make sure the service provider has access to different communication channels. They should also have up-to-date equipment and an effective system that helps the sales team fulfill its function smoothly.

  • Sales Representatives Competence

After ensuring the credibility and reliability of the outsourced sales agency, you have to ensure that the people who will be part of the sales team in charge of your company have both the technical knowledge and project experience to meet your requirements. The right service provider will have well-trained professionals to handle clients’ needs.

Importance Of B2B Sales Outsourcing

Many companies—B2B and B2C—hesitate with sales outsourcing because of the idea of losing control over their company’s strategic direction. However, that is not what sales outsourcing entails. Businesses need B2B sales outsourcing because they need the sales expertise and equipment that a provider like SFI can provide. How you harness SFI’s sales expertise and manpower is up to you. You may opt to have your outsourced b2b sales team handle the day-to-day sales operations or only for lead conversion and omnichannel engagement.

Outsourcing B2B sales offers many benefits for B2B companies, the most relevant of which is access to sales expertise. These sales expertise can propel your company toward growth with data insights and creative ideas to ramp up your sales campaign and strategies. For many companies, the importance of B2B sales outsourcing is the return on investment. Investing in an in-house sales team comes with several risks, and success is not always guaranteed. Meanwhile, the opposite is true of outsourcing B2B sales. SFI guarantees that your dedicated sales team will meet their goals. SFI utilizes the latest technologies and the top sales experts to help you achieve your sales goals.

Advantages Of B2B Sales Outsourcing

B2B outsourced sales have become increasingly popular among businesses looking to boost their sales productivity and revenue. Outsourcing B2B sales allows companies to delegate the sales process to experts, giving them more time to focus on their strengths. This approach helps businesses streamline their operations and provides access to a team of experienced sales professionals who can help identify new sales opportunities and increase overall profitability.

1 – Lower Costs

Finding and retaining the right salespeople is a costly endeavor. Furthermore, you may not find the right fit for your company because of geographical and time constraints. With B2B sales outsourcing, you don’t need to invest much money toward a sales team. For a fraction of the costs of finding and maintaining a sales team, you can have a team of highly skilled salespeople and access to the latest sales and marketing technologies.

2 – Access To The Latest Sales Technology

Sales is a complex field that requires intensive data that you can only gather through a wide range of technology. But you may not be aware that not all industry leaders have these tools and technologies because they use the ones provided by their sales outsourcing partner. You, too, don’t need to invest in the latest sales technology—you simply need to invest in B2B sales outsourcing. SFI equips all their sales teams with the latest sales techniques to help them perform.

3 – Flexibility

B2B companies also experience shifts in their directions and priorities. You may need your sales team to adjust the strategies, or you may need to scale down or up. In such a case, an outsourced sales team is guaranteed to adapt quickly to any changes, including a need to scale up or down. SFI handles the recruitment process, so you don’t need to worry about hiring, training, or firing an employee. You can focus on making decisions that best suit your company’s needs.

4 – Focus On Your Responsibilities

An in-house sales team is another team for you to manage. Should you choose to have one, you are responsible for keeping them motivated, ensuring they reach their goals, and so on, which means that sales will consume your time and resources. When you outsource sales, you can focus on your responsibilities and direct your resources toward product development and innovations to further drive you to become an industry leader.

Sales Outsourcing FAQs

Yes! It’s common for businesses to outsource processes like payroll, marketing, recruiting, etc., and sales are no different.

There are many reasons you may want to outsource your sales processes. The reasons we hear most from our clients and prospects are:

  • Reduce staffing costs
  • Increase market share and enter new territories
  • Improve quality of leads
  • Speed to market
  • Scalability
  • Sales expertise
  • Removal of technological restraints

Before partnering with a sales outsourcing company, you will need to conduct some research. You will want to hire a firm that understands what your business needs to meet its goals and how to reach them. Some things to keep in mind are:
Be sure to make capabilities, not cost, your top concern. The cheapest solution is not always the best.
Look for a solutions-oriented partner who understands your needs and has experience in the specific industry you are outsourcing.
Be prepared to hold an active role in the partnership. You will have to devote time and energy to have a relationship with the company and have open lines of communication.
Make sure to partner with true, experienced sales experts!

The cost of our sales outsourcing solutions is based on the services provided, the number of sales agents, and geographic location. With our model, you pay for the hours that the sales representatives work without having to worry about costs like paid time off, benefits, etc. Typically, outsourcing your sales process is less than managing it in-house.

No. Here at Sales Focus Inc., we charge a monthly fee plus commission based on results generated. Our focus is on achieving a cost of sales that is consistent or better than your industry average. Our cost to you is typically lower than a commission-only model, and our quality and brand protection are far superior.

We provide four customizable sales outsourcing solutions. Those services are:

  • Outside Sales
  • Inside Sales
  • Co-source Sales
  • International Sales

We can help you decide based on the leading indicators. Do you want to increase efficiency? Do you want to maximize productivity? Do you want to serve more customers or clients? Do you want to reduce operational costs? Do you want to enter a new market but don’t have the resources? If you answered yes to any of these, then your business can benefit from our sales outsourcing solutions. Sales outsourcing can be a huge advantage for any company’s bottom line, but it is not right for everyone. Make sure you consider all the benefits and drawbacks before making this decision. Contact us today to set up a time to talk with one of our Business Development Managers to find out if sales outsourcing is the solution your business has been searching for.

We have complete control over all the aspects of building and managing the sales teams. We are very process oriented and have 25 years of experience developing dedicated sales teams. Whether you need one inside representative or 200 feet on the street, we can deploy a quality trained team in 45 days or less. Contact us today to learn more from one of our knowledgeable Business Development Managers.

How To Do It Right?

If you were hesitant about handing a core aspect of your business to a third party, then you are on the right path toward doing B2B sales outsourcing right. Sales are your company’s lifeline, so you should not entrust it to just anyone, nor should you do it haphazardly.

If you want sales outsourcing to work for you, you need to choose the right B2B sales outsourcing partner. Sales Focus Inc. follows a process-driven method (SOLD ™) to ensure that the sales strategy and sales team we provide is the right one for your company.

We want to set you up for success, so we work closely with each company in understanding where they are standing, what their goals are, and what their expectations are. Knowing what you want is the first step toward a successful sales strategy. The rest of it is up to the top sales team we assign to you.

Tips For Choosing The Right B2B Sales Experts

As explained earlier, B2B sales outsourcing does not necessarily mean handing over the key to your company to the third-party provider. However, when you hire a B2B sales outsourcing partner, you will be entrusting them with a significant responsibility that will significantly affect your company. As such, it is imperative to choose your B2B sales experts carefully.

1 – Choose A Provider With Significant Experience Choose a B2B sales outsourcing provider with years of experience working with various B2B companies. You can trust that this provider has years of knowledge rooted in experience that will surely influence their insights and decisions.

2 – Choose A Provider With High Standards You don’t want just anyone working for your company, so your provider should exercise the same level of meticulousness when selecting sales experts. Likewise, they should maintain a high quality of work through evaluations and constant learning.

3 – Choose A Provider That Protects Your Brand Confidentiality is of utmost importance in B2B companies. You need to make sure that the sales experts assigned to you are trustworthy and professional. The B2B sales outsourcing provider should have put in place practices that ensure the safety of your company’s and your clients’ data. Sales Focus Inc. can guarantee all these things. We, too, engage in B2B sales, so we understand these concerns and considerations.

Conclusion

Sales Focus Inc. offers top-notch B2B sales solutions. With our sales expertise and more than 20 years of experience as an industry leader, you can exceed your sales goals in no time.