CHARLESTON, S.C., Apr. 14, 2025 – Sales Focus Inc. (SFI), the sales outsourcing pioneer, is thrilled to announce that its founder and CEO, Tony Horwath, was recently featured on the Biz-eWerk podcast. Hosted by Cory Werkheiser, Director of Career Success at the College of Charleston, the episode dives into Tony’s inspiring career journey, his company’s groundbreaking role in sales outsourcing, and valuable insights for entrepreneurs and business leaders alike. In the podcast, Tony reflects on the origins of Sales Focus, which he founded in 1998 as the first sales business process outsourcing (BPO) company in the United States. He shares how his unique background as a computer engineer led him to discover the world of sales and, ultimately, build a company that has since worked with over 1,500 clients and hired 25,000 salespeople. When asked about the importance of building a dedicated sales team, Tony emphasized the significance of deeply understanding the client’s needs. “We are literally an extension of your organization because my salespeople are out with your business card, and you have to be prepared to utilize our knowledge that we’re going to generate because sales is not just about revenue and client acquisition. It’s also about knowledge transfer and understanding why people are saying yes and why they’re saying no.” Tony also shared his philosophy on sales leadership and the importance of value-based selling. “If someone gave me 15 leads and gave you 15 leads, I promise you I’m going to do better than you will. And, it’s not because of the numbers; it’s because I have years of experience. I have more knowledge than you do. So, as a salesperson, yes, you have to do certain KPIs, key performance indicators, to achieve building a pipeline. But, you also have to be able to go to a prospect or client and say, ‘This is what it’s going to bring to your business.’ And, if you can’t convince them that there’s value, it’s a difficult sale.” The episode also touches on Tony’s views on the evolving sales outsourcing market, as well as the role of technology and AI in the sales process. Tony notes, “It’s [AI] definitely impacting what we do, but I think it enhances what we do. And, I think that’s the way people need to look at AI. It’s not a replacement tool; I think it’s an enhancement tool. […] The technology is there to enhance our organization, and that’s how we’re going to use it” For more information on the episode, and to hear Tony’s full interview, listen to the Biz-eWerk podcast here: https://creators.spotify.com/pod/profile/biz-ewerk/episodes/Tony-Horwath—Founder-and-CEO–Sales-Focus-Ep104-e30jt96 About Sales Focus Inc. Sales Focus Inc. (SFI) pioneered the sales outsourcing industry in 1998. Put simply, Sales Focus hires, trains, and manages successful inside and outside sales teams for its clients. SFI utilizes its proven S.O.L.D.™ methodology to develop a sales plan and manage a sales team that excels in client acquisition and revenue growth. Sales Focus guarantees to launch a sales program of any size anywhere in the world in 45 days or less. About the Biz-eWerk Podcast The Biz-eWerk podcast, produced by the College of Charleston School of Business, offers valuable conversations with business leaders and entrepreneurs about career success, business growth, and industry insights. Hosted by Cory Werkheiser, the podcast serves as a resource for students, alumni, and professionals looking to learn from the experiences of seasoned entrepreneurs and industry experts. FOR IMMEDIATE CONTACT: Angelica IglesiasMarketing ManagerSales Focus Inc.7301 Rivers Ave, Suite 120North Charleston, SC 29406(410) 442-5600 aiglesias@salesfocusinc.com
