SFI Academy

Pioneered the Sales Outsourcing Industry in 1998

  • More Than $1.2B in Gross Revenue Generated For Our Clients
  • United States-based Sales Professionals

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SFI Academy. Empowering Sales Knowledge. Driving Success.

At Sales Focus Inc., we specialize in transforming sales teams into powerful revenue generators. SFI Academy is our expertly crafted sales training that is designed to empower your team with the skills, techniques, and strategies necessary to excel in today’s competitive market. Whether you’re a startup looking to establish a solid sales foundation or a multinational organization needing advanced sales tactics, Sales Focus Inc. is prepared to train your perfect sales team.

What Makes SFI Academy Stand Out:

  1. Expert Trainers – Our trainers are seasoned sales professionals with real-world experience. They bring proven methods to each course, ensuring your team learns practical skills. Plus, in our more than 25 years in business, we’ve trained more than 12,000 sales agents.
  2. Customized Training Programs – Our programs are tailored to address the specific challenges and objectives of your business, ensuring more relevant and impactful learning.
  3. Interactive Learning Experience – Your team is sure to be engaged with our Interactive Modules that include videos, activities, quizzes, and more.
  4. User-Friendly Training Platform – We use TalentLMS, the leading cloud learning platform for online training, so you know you’re getting the best online training experience possible.

Why Sales Training Is Important for Your Team

  1. Improves Sales Performance – Effective sales training equips salespeople with the necessary skills and techniques to better identify customer needs, offer suitable solutions, and close deals more efficiently. This directly leads to increased sales performance and revenue.
  2. Boosts Confidence – Sales training helps sales representatives gain confidence in their product knowledge and sales abilities. Confident salespeople are more likely to engage customers effectively and handle objections smoothly, which can lead to higher conversion rates.
  3. Enhances Product Knowledge – A thorough understanding of the products or services being sold is crucial. Sales training ensures that all team members are up-to-date with product features, benefits, and potential applications, which is essential for convincing customers and answering their questions accurately.
  4. Encourages Consistency – Training standardizes the sales process across the team, ensuring that all team members use the best practices and maintain a high standard of service. This consistency helps in building a reliable brand image and customer experience.
  5. Adapts to Market Changes – The market and customer preferences are always evolving. Regular sales training can help sales teams adapt to these changes, adopt new sales techniques, and leverage emerging technologies effectively.
  6. Enhances Customer Relationships – Effective sales training includes techniques for building and maintaining relationships, crucial for repeat business and referrals. Trained salespeople are better at understanding customer issues and delivering solutions that lead to long-term relationships.
  7. Reduces Employee Turnover – Investing in training demonstrates a company’s commitment to its employees’ growth and development. This not only improves morale but also can increase loyalty and reduce turnover, as employees feel valued and equipped to succeed in their roles.
  8. Drives Innovation – Well-trained sales teams are more likely to effectively communicate customer feedback to the product teams, which can drive innovation within the company. They can pinpoint gaps in the market, potentially leading to new product developments or improvements.

Learn More About SFI Academy!

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SFI Academy FAQs

Our sales training is highly customized for our clients. We begin with a needs assessment to understand your industry, products, and the specific challenges your sales team faces. From there, we develop tailored content that addresses these unique aspects directly, ensuring relevancy and effectiveness.

Our trainers are seasoned professionals with extensive experience in sales and sales management. In fact, our current Training Manager Jon Higley was once our Director of Sales Operations. Our trainers have worked across various industries, ensuring that they bring practical, real-world insights into the training sessions. As a whole, Sales Focus has been in business for more than 25 years and trained more than 12,000 sales agents in that time.

We start by thoroughly understanding your current sales processes and tools. Our training is then designed to complement and enhance these systems, ensuring that our content is seamlessly integrated and that your team can utilize new skills with the tools they are already familiar with.

Yes, our sales training includes a variety of interactive components such as activities, quizzes, role-playing exercises, group discussions, and live sales calls for practice. These activities are designed to reinforce learning and improve skill retention.

Yes, our training programs are scalable and can be adapted to accommodate teams of any size, from one sales rep to large corporate sales divisions. We ensure that each participant receives individual attention while leveraging group dynamics for collaborative learning.

Our Proven S.O.L.D.TM Process That Drives Revenue

STUDY

Transfer Clients Business Knowledge

ORGANIZE

Plan & Recruit

LAUNCH

Training & Go-To-Market Initiative

DIRECT

Manage & Track Sales Performance

What Our Clients Are Saying

Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
President

Horizon Health Behavioral Health Services

Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
Marketing Director

TXU Energy

With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
CEO

iJet Travel Intelligence (now WorldAware)

Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
General Manager

Sprint (now T-Mobile)

I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
Director of Business Development

AgileBlue

Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Director of Tourism

Bermuda Department of Tourism

Launch Your Outsourced Sales Team in 45 Days or Less!

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