Sales Focus Outsourcing
Founded in 1977, California Cryobank is a full-service sperm bank providing a comprehensive resource for frozen donor sperm, private semen cryopreservation, and specialized reproductive services, including egg and embryo storage. The company also provides a full range of services that represent their mission to become a life sciences platform that helps grow and protect families.
California Cryobank’s goal was to increase the conversion rate of online applications to qualified sperm donors. To achieve this, the sperm bank needed Sales Focus to perform outreach to potential donors via call, text, or email to schedule initial appointments.
Sales Focus Inc. (SFI) was contracted to design a sales and marketing campaign utilizing call, text, and email channels to meet California Cryobank’s goals. SFI recruited, trained, and managed a dedicated inside sales representative and implemented a results-driven sales process. The rep performed outreach and qualified potential donors to then pass off to the cryobank’s Donor Coordinator to complete the donor program.
In one year, the campaign successfully exceeded California Cryobank’s goal of 199 total qualified donors by consistently providing an average of 60 new profiles each month, 262% to quota. As a result, SFI’s sales representative grew within the Client’s team, gaining more responsibilities and attending a conference with them.
Transfer Clients Business Knowledge
Plan & Recruit
Training & Go-To-Market Initiative
Manage & Track Sales Performance
Sales Focus analyzed, helped develop and implemented selling processes that made an immediate positive impact to our sales Objectives. Within 90 days, Sales Focus was able to implement selling procedures that effectively increased our productivity this year! The sales team gained immediate benefits that will guide our organization into the future and will allow Horizon to continue its dominance in the Psychiatric Contract Management arena.
Horizon Health Behavioral Health Services
Sales Focus developed a tactical go-to-market plan that allowed TXU to quickly establish a presence in a newly targeted middle- market geography. They incorporated their processes and management tools into our organizational requirements that made the launch very successful. Time to market and scalability were essential to our success and Sales Focus delivered what they promised. Our Partnership with Sales Focus continues to expand.
TXU Energy
With Sales Focus Inc. we were able to quickly develop our organization and have the sales team quickly on the street with their efforts immediately focused on generating revenue. Sales Focus was able to analyze our market and direct our sales efforts towards the most lucrative opportunities. Knowledge, process and focus were brought into our business from the very beginning of our engagement.
iJet Travel Intelligence (now WorldAware)
Sales Focus was able to quickly identify our needs and launch a sales team within 30 days to achieve our requirements. They incorporated their management program into our systems and delivered the results. Sales Focus brought the professional management and sales experience we needed.
Sprint (now T-Mobile)
I appreciate all the hard work the Sales Focus team put into our partnership, particularly Kristina and Josh. We saw great results in terms of the volume of interactions, leads, webinar signups, and meetings set. I think there was a difficulty in setting meetings with the best individuals who were specifically interested in our platform, but that's a battle that everyone fights. We are moving on from our existing partnership because we're bringing these operations in-house moving forward, but we will keep Sales Focus in mind if our needs change.
AgileBlue
Sales Focus’s vast network of contacts, seasoned sales force, and broad experience in the industry made them the natural choice to provide representation throughout North America.
Bermuda Department of Tourism
