Kevin Hichour

Kevin has an extensive International Travel, Tourism & BTMICE (Business Travel, Meetings, Incentives, Conferences and Exhibitions) experience in the North American, European, Asian and North African Markets/Destinations and over 18 years experience in Tour Operating Management, Attraction Sales Management, Destination Marketing and Consulting. He has serviced destinations such as Singapore, Bermuda, France, Spain, Portugal, Morocco and Egypt - just to name a few.

Kevin's in-depth experience dealing with major travel Partners/Consortium, Major US & European Outbound Tour Operators, Airline Consolidators, Online Travel companies and Travel Agents Networks/Associations allowed him to negotiate and finalize Strategic Partnerships agreements with multiple Destination Marketing Networks, reaching a wider clients audience and positioning our Travel Destinations Partners as the destinations of choice generating higher Visitor Arrivals and Tourism Receipts.

Some of Kevin's specific job functions are as follows:

• Provide Destination Marketing Services
• Manage and direct a sales force to achieve sales and profit goals
• Design and recommend Sales & Marketing programs and sets short and long-term sales strategies
• Recommend product or service enhancements to improve customer satisfaction and sales potential
• Ensure projects are completed on time and within budget
• Plan annual and long range goals and marketing strategies, to publicize and brand Travel Destinations and increase their tourism revenues by identifying new markets, defining marketing projects
• Represent Travel Destinations to media industry and consumer groups to provide visibility and recognition by conducting seminars, presentations and travel road shows
• Direct marketing of travel trade services to tour operators, travel agents, meeting and convention planners; conducting familiarization tours, attending trade shows, coordinating market research, and securing partnerships with Tour Operators, Air Carriers and Travel Consortiums
• Supervise the work plans and budgets, reviewing and approving advertising, publications, and promotional campaigns
• Negotiate Strategic Partnerships and Co-op Tactical Marketing programs
• Brand Development, Image Management, Promotions
• Industry surveys, Joint-Marketing Campaigns. Destination and Product Representation.
• Sales Presentations, Road Shows, Travel Shows, Seminars, Travel Agents Familiarization Trips, Product Launches, Trade Show Representation and Management

Phone: 410.442.5600 or Toll-Free 866.840.8305
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