
Focus on Success
Chuck Rizzo, SFI Vice President of Sales
Chuck Rizzo is the Vice President of Sales at Sales Focus Incorporated (SFI), a provider of Intelligent Sales Outsourcing and Consulting Solutions. Over the last 20 years, he has held executive positions with two national companies which operated within the consumer products and financial services industries. He brings an extensive resume of direct sales and marketing accomplishments to SFI, having personally sold products and services to some of the most recognizable names in corporate America.
Chuck is a proven leader, business executive and entrepreneur with exceptional knowledge in all areas of business sales, marketing and daily operations. His background includes the start-up and management of two multi-million dollar companies which he founded around niche marketing opportunities which were otherwise not being serviced. He personally developed both the organizational platform and operational infrastructure by which these companies could capitalize on meeting those needs.
Chuck is a patented inventor and product developer who created products which have been merchandised in the Office Product, Hardware, Photo, Craft and Automotive industries. He is an expert at creating national brands which convey the quality and integrity of the products and/or services being sold to the marketplace. As a product developer, he has taken numerous products from conception to the shelves of the entire retail industry. All told, the products he has developed have generated over $100 million dollars in total revenues, and have been successfully sold by almost every major retailer in the US.
Upon selling his Consumer Products Company, he co-founded a National Title Agency which focused on providing solution based services to the banking industry. He developed a platform by which national Processing Centers could streamline their production pipeline, and get deals closed by one company in all 50 states. Prior to selling this company in 2010, he was able to secure service contracts with 4 of the largest national lending institutions in the country.
Chuck is a seasoned sales professional and an expert at consultative selling, believing that prospective buyers only make buying decisions based upon the benefits they will realize by making that purchase. It is this philosophy that enabled him to win the business of many Fortune 100 and Fortune 500 companies throughout his career.