
Focus on Success
Charles Smee, International Partner
European Market Development
 Charles Smee |
Charles Smee joined Sales Focus as our international partner in charge of European market development in 2006. Charles is a brand focused sales, sales promotion, trade and consumer marketing professional who has created and implemented highly successful sales and communications campaigns for B2C and B2B multinationals such as BAT, Coca-Cola, Kimberly-Clark, LG and Hilti power tools in Asia and in Western and Eastern Europe.
He is an outstanding creative and strategic international business developer and team motivator who is extremely ROI focused and who is skilled at tailoring marketing programmes to support the sales process.
Charles views sales and marketing as totally integrated disciplines. He focuses on sales retention and regeneration beyond acquisition and has many years of telemarketing and customer service expertise, including service recovery.
Uniquely, Charles offers a three dimensional perspective, having worked in 6 different countries for a) an FMCG manufacturer (Rothmans), b) two multinational WPP advertising agencies (Grey and Bates) and c) for a regional distributor.
In August 2004, Charles founded Transaction Focus, an outsourced sales and marketing provider based in the UK and covering all key European markets.
Charles led the team that ran Kimberly-Clark Professional's first successful outsourced sales project in Europe and has rapidly shaped dynamic outsourced sales teams that have transformed the sales revenue of a number mid-sized European companies.
Charles has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History and a Diplome from the Universite de la Sorbonne in Paris.
He is also a bilingual French speaker, a keen golfer, skier, cricketer, tennis player and cycles around Europe for charity.