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harles Smee has joined Sales Focus as our international partner in charge of European market development. Charles is a sales, sales promotion, trade and consumer marketing professional who has created and implemented highly successful communications campaigns for B2C and B2B multinationals such as BAT, Coca-Cola and Hilti power tools, in Asia and in Western and Eastern Europe.

He is an outstanding strategic international business developer and team motivator who is extremely ROI focused.

Charles views sales and marketing as totally integrated disciplines. He focuses on sales retention and regeneration beyond acquisition and has many years of telemarketing and customer service expertise, including service recovery.

Uniquely, Charles offers a three dimensional perspective, having worked in 6 different countries for a) an FMCG manufacturer (Rothmans), b) two multinational WPP advertising agencies (Grey and Bates) and c) for a regional distributor.

In August 2004, he founded Transaction Focus, an outsourced sales and marketing provider based in the UK and covering 5 other European markets.

Charles has an Institute of Sales Promotion (ISP) diploma and a BA Honors degree in Economics and History.

He is also a bilingual French speaker.

Phone: 410.442.5600 or Toll-Free 866.840.8305
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