FOR IMMEDIATE RELEASE


Sales Focus Appoints Carlos Diggs Senior Program Executive

Columbia, Maryland (November 15, 2002) – Sales Focus Incorporated, a provider of innovative Sales & Marketing Strategies and Sales Outsourcing Solutions for Technology Centric companies, announced the appointment of Carlos Diggs as its Senior Program Executive. Mr. Diggs will be responsible for managing all sales outsourcing activities and will play an instrumental role in providing increased focus and direction in growing the Sales Outsourcing business unit.

"Carlos' multi-disciplinary experience and successful track record as an entrepreneur provides Sales Focus clients with a high level of confidence and demonstrated proof of the company's ability to deliver sales solutions," explains Tony Horwath, President and Chief Executive Officer of Sales Focus, Inc.

Diggs joins Sales Focus Incorporated with more than 15 years of professional sales and management experience in the information technology, telecommunications, homebuilding, and music industries. He has held technical and senior-level sales positions at the Ryland Group, AT&T, and Abiliti Solutions and co-founded Digital Music Online and AppSolve. His expertise includes consultative selling, business strategies and business development, channel development, customer relationship management, personnel and projects, and process improvement.

Sales Focus Incorporated, a Maryland company with offices across the eastern United States, provides Outsourcing Services to Sales and Marketing Divisions of Information Technology Companies. Sales Focus business solutions include SalesAdvisorTM, SalesTraining, and QuikLaunchTM sales outsourcing solutions. Additional information can be found on their web site at www.SalesFocusInc.com.

About Sales Focus, Inc.

Based in Maryland, Sales Focus, Inc. is the provider of intelligent sales solutions with a focus on Sales Outsourcing, Sales Consulting, and Sales Training. Generating immediate tactical revenue and developing turn-around strategies for our clients is our expertise. With over 5 years of helping companies focus on their sales efforts across a broad range of industries, ranging from new ventures to Fortune 500 conglomerates, we are confident that our expertise can help you–we guarantee it!


For More Information Contact: Mr. Tony Horwath, CEO

Sales Focus, Inc.
3210 Florence Road, Suite B, Woodbine, Maryland 21797
Tel: 410.442.5600
Fax: 410.442.5102
Toll Free: 866.840.8305
Internet: thorwath@salesfocusinc.com