December 7, 2009 - Sales Focus Incorporated, the pioneer of the Sales Outsourcing industry, announced Ken Waskom as their newest Senior Program Manager, brought in to oversee the Executive Level Lead Generation Program.

Throughout his thirty-five year career as a B2B Sales Representative, Region Manager, National Sales Manager and Business Owner, Waskom constantly achieved high levels of success in challenging environments. In the '70s, Waskom successfully built a regional operation for an emerging temporary help company, by outselling and outservicing better known suppliers, including Kelly Girl and Manpower. In the '80s, he built his own staffing firm. In the '90s he and like-minded achievers took on industry icon, ADP, to build a PR/HRMS software company (NASDAQ:ULTI). Waskom was recently part of a two man venture that competed against major M&A firms and investment banks. Representing an International Firm, Waskom and his associate assembled a billion dollar plus staffing operation in the U.S. and helped another firm triple in size to over $100M. Impressively, Waskom initiated some fifteen transactions in a four year period.

Waskom believes that "Success at the highest level is achieved by employing that rare combination of ability, experience and passion toward a defined goal."

The Executive Level Lead (ELL) Program offers two options. When needed, ELL will research and identify the best prospects for the client's product or service. If those prospects are already identified, ELL will contact them to establish an appropriate level of interest and discern their ability to consummate a transaction. This prospecting service is conducted at the appropriately high level within the prospects' organization. Usually this is at least a "C" level service. A passionate and enthusiastic sales executive, Waskom applies his principals of hard work, dedication and determination along with his corporate knowledge and experience.

"With Ken's executive knowledge and contacts, Sales Focus, Inc. will be able to help small and large companies alike get into the executive levels in corporations across the US and abroad," stated Tony Horwath, President and CEO of Sales Focus, Inc.

For more information, or to see if we are a good fit with your organization, contact us at 410-442-5600 or visit our website www.SalesFocusInc.com to request a free white paper.

For More Information Contact: Mr. Tony Horwath, CEO

Sales Focus, Inc.
2205 Warwick Way, Suite 100, Marriottsville, MD 21104
Tel: 410.442.5600
Fax: 410.442.5101
Toll Free: 866.840.8305
Internet: info@salesfocusinc.com